PPC management
Paid ads that return more than they cost.
Google, Meta, TikTok and Microsoft Ads managed around one number: profitable revenue. We’ve run our own ad budgets through rising CPCs and policy changes, so we know where spend leaks and how to plug it.
What’s included
Google & Microsoft Ads
Search, Shopping, Performance Max and YouTube. Tight keyword structure, negative keyword lists and bidding strategies matched to your margins.
Meta & TikTok Ads
Prospecting and retargeting campaigns on Facebook, Instagram and TikTok, built on a steady pipeline of new creative to beat ad fatigue.
Tracking that you can trust
Conversion tracking, pixels, server-side events and GA4 set up properly, so every optimisation decision is based on real sales data.
Creative testing
Structured tests of hooks, angles, offers and formats. Winners get budget; losers get cut quickly.
Landing page fixes
Clicks are wasted on pages that don’t convert. We flag and fix the conversion blockers between the ad and the checkout.
Clear monthly reporting
Spend, revenue, ROAS and cost per acquisition, plus what we changed and what we’re testing next. No vanity metrics.
PPC questions
What ad budget do I need?
Enough to gather data quickly. We’ll recommend a starting budget in your audit based on your margins, average order value and the platforms that suit your product.
Which platform should I advertise on?
It depends on how people buy your product. High-intent searches suit Google; visual or impulse products often do better on Meta and TikTok. Most brands end up using a mix.
Do I keep my ad accounts?
Yes. Accounts, pixels and data stay in your name. We work inside them with access you can remove at any time.
How quickly will I see results?
Quick wins from fixing wasted spend and tracking often show in the first few weeks. New campaigns usually need a learning period before they settle and can be scaled.
